Atlanta Hawks point guard Trae Young recently signed a major endorsement deal with athletic apparel giant Adidas. While the specific terms of the contract have not been released, industry experts estimate that it is worth around $2 million per year.

The 22-year-old rising star has quickly established himself as one of the most electrifying players in the NBA, earning two All-Star selections in his first three seasons. His ability to shoot from beyond the arc and create scoring opportunities for himself and his teammates has made him a fan favorite and a valuable asset for the Hawks.

Adidas has a history of partnering with some of the biggest names in sports, including Lionel Messi, James Harden, and Damian Lillard. With the addition of Young, they are making a strong statement about their commitment to the basketball market.

The Adidas deal is just one of several major endorsements that Young has secured in recent years. He has also signed deals with Mountain Dew, Panini America, and Wilson Sporting Goods.

For Young, the endorsement deals are not just a way to make money – they are also an important part of his brand. He has become known for his flashy style on and off the court, regularly sporting designer clothes and accessories. By partnering with top brands like Adidas, he is able to further enhance his image and appeal to a wider audience.

Overall, the Trae Young Adidas contract is a significant development in the world of sports endorsements. With the young superstar continuing to rise in popularity, it is likely that we will see even more lucrative deals in the years to come.